Description
This high-quality reproduction captures one of the most significant visual pieces of the Nationalist (Franquist) movement during the Spanish Civil War (1936–1939). Designed by the artist Salinas, the poster serves as both a political statement and a humanitarian advertisement for the Auxilio Social, the relief organization founded during the conflict.
Visual Composition
The poster features a bold, Art Deco-influenced style typical of the 1930s:
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The Subject: A woman in a blue uniform and white apron—representing the volunteer force of the Auxilio Social—holds a large, oversized loaf of bread, which morphs into a road.
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The Narrative: Along this “road of bread,” a convoy of trucks marked with the Auxilio Social logo travels toward a city in the background that is engulfed in flames, signaling the arrival of food and order to war-torn areas.
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Iconography: In the bottom left corner is the Yoke and Arrows (El Yugo y las Flechas), the symbol of the Falange Española.
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Typography: The bottom of the poster bears the triumphant phrase: “¡Ha entrado la España de Franco!” (Franco’s Spain has arrived!), used to announce the Nationalist capture of Republican-held cities.
Historical Significance
This piece is a fascinating example of how food and social welfare were used as powerful propaganda tools to gain the “hearts and minds” of the population during the war. It reflects the visual language of the era, blending traditionalist values with modern graphic design.
Product Specifications
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Era: Original circa 1937–1939.
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Artist: Salinas.
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Theme: Spanish History, Military History, 20th Century Propaganda, Art Deco.
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Ideal For: Historians, collectors of Spanish Civil War memorabilia, or as an educational piece for libraries and universities.
